Why It’s Called That

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Let’s be honest — the business world doesn’t always reward decency. Somewhere along the way, being “nice” got confused with being soft. But this book is here to set the record straight.

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Be Nice in Business came from years of watching people forget one crucial truth: business is always personal.

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Behind every project, every email, every contract… there’s a person. A human being with pressure on their back, pride in their work, and a need to feel respected. And in the long run, how you treat people will either build your reputation or quietly wreck it.

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This isn’t a fluffy message. It’s not about people-pleasing or ducking difficult decisions. It’s about backbone. About knowing that real strength doesn’t shout — it shows up, calmly, clearly, and consistently.

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I’ve worked with people who had all the swagger and none of the standards. They might win in the short term, but no one wants to work with them twice. I’ve also worked with people who lead with integrity, warmth, and fairness — and their businesses thrive because of it.

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That’s what this book is about.

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It’s a reminder that being nice doesn’t mean being a pushover — it means playing the long game. It means knowing your values, standing by them, and refusing to be drawn into bitterness, ego, or power plays.

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Because at the end of the day, your legacy in business won’t just be what you built. It’ll be how you made people feel while you were building it.